The foremost reason to select from AR MORRIS diamonds is that we OWN our diamonds! We have already spent our money to buy them. We are very picky about our money, just like you are. The internet sites and most jewelers do not own their diamonds. Thus they are the “bottom of the barrel”. The bottom of the barrel diamonds are usually cheaper because they are inferior. There is a lot more than the 4c’s. We buy the best diamond for the money. Remember diamonds on the internet are being listed by dealers who have not sold them to educated buyers. Notice that when you run a list what appears to be “similar” diamonds are priced at significantly different prices. Usually up to 50% difference. There is a reason. It is priced based on its beauty and its simply not as beautiful. Jewelers that get diamond in on consignment for you are also choosing from this pool of inferior diamonds. Simply put these diamonds , have been shown to importers like us and we have passed on spending our money on them. We reject over 90% of the diamonds we inspect. It is pretty safe to say that internet diamonds and consignment diamond are the rejected diamonds from diamond “owners” like us. At AR Morris we buy not the most profitable diamond but the most beautiful diamond for our and your money.
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